As Media Partners for the Festival of Thought 2015, we designed, developed and produced the promotional materials for this high profile, week‑long event.
The Festival of Thought is an opportunity to actively explore key life questions surrounding origin, meaning, morality and destiny.festivalofthought.buzz
Possibilities for the Future
With 15 events over 5 days and endorsements from high profile names such as the Archbishop of Canterbury, the first Festival of Thought got off to a fantastic start. As the Festival of Thought concept is one that could grow and travel, we kept the possibility of future brand expansion in mind as we designed the logo, website, print, and social materials.
Seamless Live Social Media
Social Media is a vital tool for promoting events. When used effectively before, during and after an event it can generate huge ‘buzz’ around an event, bring in visitors and, most importantly for the Festival of Thought, start new conversations. We set up social channels for the Festival of Thought and provided guidance as to how to make the most of them.
Working with Tenfold Media was a highly positive experience. We came with a strong instinct of the direction we wanted our branding to go, and Tenfold brought those ideas into reality, creating a clear and professional brand identity that exactly suited our needs.
The professionalism, creativity, and commitment the Tenfold team demonstrated throughout the process gave us great confidence in their abilities.
All in all, working with Tenfold Media was a great experience.
All marketing materials pointed people to the website, which featured the schedule of events, plus live-updating blogs, photos and videos from the event.
Print Materials & Email Marketing
To make sure as many people as possible heard about the event, we designed print materials including posters, business cards (one per event), and a postcard-sized leaflet. These were distributed to passers-by and put up around the area. We also produced an HTML email template matching the branding of the event to be sent to large groups of ‘Wharfites’.