All posts tagged #resultsdrivenstrategy

On Wednesday, the Tenfold team attended Marketing Week Live 2018 for a day of talks on the marketing industry ‘revolution’ and where it might be headed.

There were a number of interesting exhibits, including popcorn, AI-driven Twitter robots, and even a balloon animal stand. Not to mention, the abundance of goodie bags, free pens and an opportunity to break the Guinness World Record for speedy lego building. (Unfortunately, I was knocked off that leaderboard pretty quickly…)

All in all it was an amazing day and the talks provoked some interesting discussion around what we do as marketers, and how we can bring even more success to our clients. I wanted to share some of these insights, so without further ado here is Tenfold’s guide to surviving the marketing revolution of 2018…

Boycott the Buzzwords

We’re all guilty of using a buzzword every now and then. If it’s not ‘digital’ or ‘millennial’ it’s ‘agile’....

The way that different industries approach marketing is fascinating to me. Every industry faces different challenges and finds different ways to overcome them, but some do it better than others.

For example, retail marketing demands a very different kind of approach to IT marketing. There is less technical jargon to contend with and the focus is often on the customer experience rather than the product or service itself. For IT marketing, there must be a balance between informative product marketing and human connection. It’s a tightrope walk that can often lead to a fall if marketers lean too far on either side.

When it comes to financial marketing, there is a similar balancing act. Financial advisors far too often fall into the trap of believing that an in-depth knowledge of their industry (complex jargon included) is the only thing customers want to hear. It’s an easy mistake to make when that’s...

Personally, I’m not good at first impressions. When meeting new people, it’s apparently my nature to transform into a giant ball of awkwardness. If I were a company, my brand, my first impression, wouldn’t sell.

A lot of businesses can come off this way on their websites and social media. Not necessarily awkward, but lacking something human in the voice of their brand — missing that something that inspired them to start their business in the first place. It’s the company’s enthusiasm for what they do that customers often can’t see at first glance.

Think of blogging like a perfect first impression. It’s a marketing tool that provides an accessible platform for companies to outline their strengths and skills directly to the customer without sounding like a lifeless brochure.

Prioritising the company’s voice over and above branding is so important in inbound marketing. Simply providing a company with a new website design is...