Mobile has always been high on Google’s priority list. Ever since 2010, when Eric Schmidt (then CEO of Google) introduced a ‘mobile-first’ mantra, they have preached about the importance of mobile.
In February Google announced that they will begin using ‘mobile-friendliness’ as a ranking signal in their search algorithms from April 21st. This is a huge change – it’s even being dubbed ‘mobilegeddon’ – and perhaps marks the biggest change in mobile to-date. Google has been working towards this for several years but now they are taking the final step – using mobile friendliness as a ranking signal:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.Google Webmaster Central Blog
To cut a...