The Key to Effective Calls-to-Action: Teach’m to fish

We talk to our clients a lot about effective ‘Calls To Action’ (CTAs). It’s the marketing speak for sales incentives. The idea has been around since bible salesmen knocked on doors: you need to get people’s attention and give them a reason to engage with your business. Whether you are producing a website or designing a leaflet, you won’t make an impact with your marketing if it’s missing CTAs.

Getting your hook into new customers is like the old saying goes: “give a man a fish”. If you’re selling fishing rods you don’t give your customer a free box of fish fingers. Instead, you teach them about fishing. That way they’ll engage with you, plus they’ll buy your fishing rod. Effective CTAs engage customers and extend an open hand. That could be as simple as “ring us for free”, but the best offer a more meaningful benefit.

Marketing used to be driven by coupons,...

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Let’s Do This

When Amy approached me with the idea of starting a company together I was immediately interested. I’d been going through the motions of applying for graduate positions but nothing I was doing felt right. I couldn’t see myself fitting into a traditional graduate scheme and I certainly wasn’t excited by the prospect. I needed to do something different. I needed to find a way to put my unique blend of creative thinking and technical know-how to good use.

So when Amy said “let’s do this” I jumped at the opportunity. We’d worked together before so we knew the partnership worked. Our skills were a perfect match for each other: Amy is super creative and trained in graphic design, while I have the technical skills to take her designs and turn them into pixel-perfect and feature-complete websites. We’re both passionate about helping businesses to achieve their full potential and we both...

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The Name Says It All

After years of freelancing as a designer helping others launch their dreams, in February 2014 it was finally my turn. Like most excited new business owners the big question on my mind was not the more serious matters of fiscal planning, but in the naming of the company. I wanted a name that really fit the company I had been imagining – a name that would make a great first impression and be robust enough to support our story. I must confess that a few ideas too silly to mention were pitched and I had one heartbreak upon learning that it was already a hugely successful media agency – well, I told myself that at least I was on the right track. In the end it took surprisingly little time before Tenfold Media was born.

The conversation that I kept having about our unique selling point was that we would...

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