We talk to our clients a lot about effective ‘Calls To Action’ (CTAs). It’s the marketing speak for sales incentives. The idea has been around since bible salesmen knocked on doors: you need to get people’s attention and give them a reason to engage with your business. Whether you are producing a website or designing a leaflet, you won’t make an impact with your marketing if it’s missing CTAs.
Getting your hook into new customers is like the old saying goes: “give a man a fish”. If you’re selling fishing rods you don’t give your customer a free box of fish fingers. Instead, you teach them about fishing. That way they’ll engage with you, plus they’ll buy your fishing rod. Effective CTAs engage customers and extend an open hand. That could be as simple as “ring us for free”, but the best offer a more meaningful benefit.
Marketing used to be driven by coupons,...