Personally, I’m not good at first impressions. When meeting new people, it’s apparently my nature to transform into a giant ball of awkwardness. If I were a company, my brand, my first impression, wouldn’t sell.
A lot of businesses can come off this way on their websites and social media. Not necessarily awkward, but lacking something human in the voice of their brand — missing that something that inspired them to start their business in the first place. It’s the company’s enthusiasm for what they do that customers often can’t see at first glance.
Think of blogging like a perfect first impression. It’s a marketing tool that provides an accessible platform for companies to outline their strengths and skills directly to the customer without sounding like a lifeless brochure.
Prioritising the company’s voice over and above branding is so important in inbound marketing. Simply providing a company with a new website design is...