You’ve created remarkable content for your blog; you’ve written an engaging email for the leads and customers on your business’ email list; you’ve crafted some fantastic tweets and Facebook posts… now it’s time to publish. You hit the button and bask in the glory of your wonderful content.
You watch the analytics, expecting a rush of visitors as all of your leads and customers rush to read your latest post.
You wait ten minutes. An hour. A day.
A few days later, only a trickle of people have read your post.
You know it was a great post. It was well written, had a great story, followed all the best practices… but nobody is reading it.
So, what can you do about this?
If this were a game of basketball, you would change where you were standing and the angle from which you were throwing the ball to make the shot.
The same logic applies to...