If I were to ask you to tell me the story of Little Red Riding Hood, I guarantee that those who had heard it could remember at least the basic plot of the fairytale.
In comparison, if I were to ask you to tell me what the Terms and Conditions of your phone contract were, I bet you’d struggle to recall them.
People remember stories, not stated information, and especially not pitches. If you want to make a sale, you have to tell a tale.
Customers’ unlimited access to information on the internet means that businesses are no longer fighting for marketing space, rather they are fighting for attention. To give you an idea of the amount of information your content is competing with, in just one minute…1,388 blog posts are published 5 million pieces of content are shared on Facebook 72 hours of video content are uploaded to YouTube 300,000 tweets are tweeted 220,000 photos are...