Tenfold is an inbound marketing agency, but what does that mean exactly? We’ve talked about several of the inbound values in our previous blogs, but we haven’t fully explored the topic as a whole. That’s where this blog comes in. It’s a 3-step guide to creating your own inbound marketing strategy – one that gets results – using the inbound methodology.
First, we must tackle the question: Why? Why, do I need to change from using my traditional outbound marketing strategy? It’s been used effectively since the Mad Men days of advertising.
The answer: because it isn’t actually that effective anymore, and your brand deserves better.
In fact, outbound marketing may be doing more harm than good to your brand. According to a recent study by HubSpot, 44% of direct mail is never opened. In the minds of your potential customers, outbound marketing is intrusive, interruptive, and often seen as spam.
The Megaphone vs The Magnet